Post by juthi52943 on Dec 28, 2023 5:39:23 GMT -3
Realtime data helps determine this based on my personal actions, not because I look like other consumers who might see this movie. This is different from probabilistic data or proxy data. Proxy data makes assumptions about consumers based on their past actions; if a user visits a baby site, they must be a new mother. The biggest difficulty with indirect data.
They can't tell the difference between a new mother Job Function Email List and an uncle buying a gift for his new niece. They can be a rather blunt instrument. The other problem is that it doesn't take into account the consumer's mindset. It is true that a young mother will be keenly interested in baby items, but she may also want to acquire a new weed whacker or snow tires for her car. Context the here and now of an Internet session is a powerful indicator of interest and intent.
A largely lost with prepackaged data that is based on old signals and sold to a specialist marketing long after the action has actually occurred. Determinism involves making determinations based on personal actions and probabilism involves making assumptions based on past actions. This is why fresh, realtime data is such a game changer.
They can't tell the difference between a new mother Job Function Email List and an uncle buying a gift for his new niece. They can be a rather blunt instrument. The other problem is that it doesn't take into account the consumer's mindset. It is true that a young mother will be keenly interested in baby items, but she may also want to acquire a new weed whacker or snow tires for her car. Context the here and now of an Internet session is a powerful indicator of interest and intent.
A largely lost with prepackaged data that is based on old signals and sold to a specialist marketing long after the action has actually occurred. Determinism involves making determinations based on personal actions and probabilism involves making assumptions based on past actions. This is why fresh, realtime data is such a game changer.