Post by account_disabled on Jan 27, 2024 4:40:39 GMT -3
rezultātus, izmantojiet konkrētus produktu aprakstus un garus atslēgvārdus. Be clear about pricing, shipping and return terms. With a manual bidding strategy, focus on conversion volume and conversion value over cost.(such as product listing ads and text ads). Use ad extensions to give your ads more context. Add bids to your ads to gain a competitive edge. Testējiet dažādas kampaņu struktūras un kategorijas. Constantly AB test your ads. Crucial to e-commerce KPI growth Konversijas koeficients : A measure of how many people are converted into sales. Conversion rate per traffic channel :
Iegūstiet konkrētākas konvertācijas kanālu optimizācijai un izlemiet, kur koncentrēt resursus. Klientu mūža vērtība (CLTV) : How much value are you getting from each customer and how will that affect your customer types Customer retention rate : Find out how Special Database many customers return in seconds and decide if you need a strategy that emphasizes returning customers or growth. Vidējā pasūtījuma vērtība (AOV) : The average order level of your customer base can also be a valuable indicator of how well your products work together or how well your recommendation algorithms work. Tīrā peļņa : Great for estimating the level of profit after covering expenses. Abandonment rate : If people abandon their purchase before the final purchase, there is probably something that is turning customers away (surcharge, unclear shipping terms, etc.). Atlēkušo lietotāju īpatsvars : Līdzīgi kā ar atteikšanos no groza. Add to Cart :
How often do people check the store and add items Orders per active customer : The average number of orders placed by active customers during a given time period. Ieguldījumu atdeve (ROI) : When investing in marketing, it's important to know what is and isn't effective. Here are some important factors: Ietekmētāju ROI Reklāmas izdevumu atdeve (ROAS) Marketing ROI Cost per acquisition (CPA) Secinājums To best optimize your eCommerce store, you need to: Get tools that scale with your operation, especially for analytics and tracking. Add tracking in Google Analytics, Merchant and GMB (if you have a physical store). Optimize the UX of your website and use the right metrics to optimize those areas with high